Get Googled !

The world can only goggle at Google. This week, the internet search company founded in 1998 by Larry Page and Sergey Brin, two Stanford University students, overtook Time Warner to become the most valuable media company in the world.

The good times are certainly back for the internet sector. After the plunge in shares and confidence that followed the dotcom boom of the late 1990s, many investors are piling back on to the bandwagon. No company is as popular as Google, which floated at $85 (�47) a share in August and came close to reaching $300 a share on expectations that it will keep on growing rapidly.

The heady atmosphere is more grounded in reality this time. Google is not being valued on 'eyeballs', 'stickiness' or any of the other fake measures that were concocted to disguise the fact that companies were not making money. Google, along with the other internet giants - eBay, Amazon and Yahoo - is making a lot of real cash from the growth in online advertising and transactions."