Scion it Off !!!!!!!!!

Mr Berry,my ever fist pumping marketing teacher was the first to tell me about the "Scion" project of toyota.
Truly a remarkable achievement from a product oriented company.To fanthom the magnitude of what toyota has achieved through scion , one has to understand the way products and thereby brands are conceived,mostly on the basis of functional requirements....
all the corolla's and the tercel's ...........
and then Lexus happened , the japanese answer to the juggernaut the jerry's were havin the highly engineered luxury car segment .

But this baby takes the cake for toyota's Customer and Market Trendspotting abilities .


USATODAY.com - Outside-the-box Scion scores with young drivers