What i see and think sitting here, with a windscreen view on the Internet and the Wireless world.

Tuesday, May 03, 2005

Scion it Off !!!!!!!!!

Mr Berry,my ever fist pumping marketing teacher was the first to tell me about the "Scion" project of toyota.
Truly a remarkable achievement from a product oriented company.To fanthom the magnitude of what toyota has achieved through scion , one has to understand the way products and thereby brands are conceived,mostly on the basis of functional requirements....
all the corolla's and the tercel's ...........
and then Lexus happened , the japanese answer to the juggernaut the jerry's were havin the highly engineered luxury car segment .

But this baby takes the cake for toyota's Customer and Market Trendspotting abilities .

USATODAY.com - Outside-the-box Scion scores with young drivers


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