What i see and think sitting here, with a windscreen view on the Internet and the Wireless world.

Friday, August 19, 2005

Sponsored-Organic-Paid-Included listing ...eh ?

Read this on clickz ..........
Now i dont think this is a smart idea........
the mainstay of google is a simple clear interface and the transparency........
this thing sort of fudges the things .........

Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results.

A recent search for "on demand," for example, returned an area delineated off from natural results, occupying the above-the-fold sixth through eighth positions in the organic results area of the page. Within the clearly demarcated but unlabeled space were three listings for Comcast services.

Mike Levin, VP of Connors Communications Interactive Group, called the listings "very commercial-looking results." He claims his company has examined 50 keywords and -phrases which, when queried, delivered similar results in the same demarcated position on the page.

"We're finding results that may be an experiment in a new system of determining relevance," Levin said, "So they are taking positions 6,7 and 8 they're drawing horizontal lines and they are doing something else in that spot. Which on its own has tremendous implications for the organic search optimization field."

A Google spokesperson assured ClickZ News the results are not paid listings, saying the demarcated results are a search relevancy experiment.

Kevin Lee, executive chairman and co-founder of Did-It, says the results don't appear to be paid listing to expert eyes. He notes both the cache and the live page both show page titles consistent with the Google's representation of organic results. He also notes the URL formations looked like organic redirects.

Levin claims the re-directs indicate the results are being tracked, but not with all the code that's used to track Ad Words placements. "So it is an experiment in AdWords relevancy that changes the current page rank approach," Levin hypothesizes. Both Levin and Lee point out the move could have a potentially large impact on organic search optimization tactics.


Check :http://www.google.co.in/search?hl=en&q=on+demand&meta=

28 Comments:

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All statements made are our express opinion only and should be treated as such.
We may own, take position and sell any securities mentioned at any time. Any
statements that express or involve discussions with respect to predictions,
goals, expectations, beliefs, plans, projections, object'ives, assumptions or
future events or perfo'rmance are not
statements of historical fact and may be
"forward,|ooking statements." forward,|ooking statements are based on expectations,
estimates and projections at the time the statements are made that involve a number
of risks and uncertainties which could cause actual results or events to differ
materially from those presently anticipated. This newsletter was paid $3,000 from
third party (IR Marketing). Forward,|ooking statements in this action may be identified
through the use of words such as: "pr0jects", "f0resee", "expects". in compliance with
Se'ction 17. {b), we disclose the holding of EGTY shares prior to the publication of
this report. Be aware of an inherent conflict of interest resulting from such holdings
due to our intent to profit from the liquidation of these shares. Shar,es may be sold
at any time, even after positive statements have been made regarding the above company.
Since we own shares, there is an inherent conflict of interest in our statements and
opinions. Readers of this publication are cautioned not
to place undue reliance on
forward,|ooking statements, which are based on certain assumptions and expectations
involving various risks and uncertainties that could cause results to differ materially
from those set forth in the forward- looking statements. This is not solicitation to
buy or sell st-0cks, this text is or informational purpose only and you should seek
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