Boom ! Boom !!!! Slurp ! Slurp ! Oh what a cool Phone ! Boom ! Boom !

The Wired News: Want a Coke With That Railgun?">wired story has actually confirmed what i always thought about ....
Games seem to be the logical place for advertising ....
The high involvement nature of the media is such that the quality of recall that a product wud enjoy is tremendous ....
Human attention span is conditioned to tone down during TV spots whereas in gamimg its always on !
Of course the day gaming ads gets the overexposure and obtrusiveness of TV spots this medium wud also die ...
but then , there wud ofcourse be something else ...
the new new thing silly :)